StartApp is an insight-driven mobile solutions company that enables their partners to turn data into truly fulfilling mobile moments. By allowing them to understand mobile users, StartApp helps partners optimize and better execute their strategies. StartApp partners with over 50,000 applications, working with a database of over 1 billion mobile users worldwide. Founded in 2010, the company is headquartered in New York with offices around the world, including Poleg, San Francisco, Kiev, Shanghai and Beijing.
StartApp was developed by Gil Dudkiewicz and Ran Avidan, back in 2010, offering a new business model for app developers to generate real revenue from their apps.
In late 2012, StartApp approached Cutler PR to help them grow their user base and propel them to new heights globally. Cutler PR leads StartApp’s PR efforts in the U.S. Since 2011, revenue has exponentially grown by over 22,000 percent.
StartApp had difficulty differentiating their product in a crowded adtech marketplace, as well as raising awareness within its target demographic of users.
Cutler PR works closely with StartApp’s Head of Marketing, Head of Data, CMO and CEO to target advertisers, developers and other relevant audiences. Cutler develops messaging and raises the company’s credibility and visibility through media relations, thought leadership and speaking/award nomination services.
Since working with Cutler, StartApp was ranked #1 on Crain’s New York’s “New York’s Fastest Growing Companies” and #7 on the Inc. 5000 list. StartApp has been featured or mentioned in over 130 pieces of coverage in publications in the U.S. and China such as The New York Times, VentureBeat, Mic, New York Business Journal, Adweek, Vox, Inc., Forbes, Bustle, The Associated Press, Business Insider, The Next Web, Crain’s New York Business, Mashable, FierceDeveloper, Inc., App Developer Magazine, MediaPost, ZDNet China, CNET China, Qudong and many more.