StartApp - Case Study

PR Campaign Highlights

  • PR agency of record for over 4 years.
  • Helped StartApp accrue more than 1 billion end users and 50,000 apps as customers.
  • Nominated StartApp for key industry awards including Inc. 5000, where they ranked #7, Crain’s Fast 50, where they ranked #1, as well as Deloitte Fast 50 and E&Y Entrepreneur of the Year.
“StartApp's decision to work with Cutler PR has paid off big time. For over two years, our skilled and professional team at Cutler PR has helped us generate extraordinarily valuable media coverage, speaking opportunities and award wins. They have effectively messaged our differentiation in the crowded ad tech market and have had an uncanny ability to secure positive, high profile coverage for us. I highly recommend Cutler PR to those in the ad tech space, and the general tech industry.”

- Gil Dudkiewicz, Founder & CEO, Startapp

Cutler PR helps mobile-ad platform StartApp become one of the fastest-growing private companies in the U.S

StartApp is an insight-driven mobile solutions company that enables their partners to turn data into truly fulfilling mobile moments. By allowing them to understand mobile users, StartApp helps partners optimize and better execute their strategies. StartApp partners with over 50,000 applications, working with a database of over 1 billion mobile users worldwide. Founded in 2010, the company is headquartered in New York with offices around the world, including Poleg, San Francisco, Kiev, Shanghai and Beijing.

StartApp was developed by Gil Dudkiewicz and Ran Avidan, back in 2010, offering a new business model for app developers to generate real revenue from their apps.

In late 2012, StartApp approached Cutler PR to help them grow their user base and propel them to new heights globally. Cutler PR leads StartApp’s PR efforts in the U.S. Since 2011, revenue has exponentially grown by over 22,000 percent.

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CHALLENGES

StartApp had difficulty differentiating their product in a crowded adtech marketplace, as well as raising awareness within its target demographic of users.

APPROACH

Cutler PR works closely with StartApp’s Head of Marketing, Head of Data, CMO and CEO to target advertisers, developers and other relevant audiences. Cutler develops messaging and raises the company’s credibility and visibility through media relations, thought leadership and speaking/award nomination services.

RESULTS

Since working with Cutler, StartApp was ranked #1 on Crain’s New York’s “New York’s Fastest Growing Companies” and #7 on the Inc. 5000 list. StartApp has been featured or mentioned in over 130 pieces of coverage in publications in the U.S. and China such as The New York Times, VentureBeat, Mic, New York Business Journal, Adweek, Vox, Inc., Forbes, Bustle, The Associated Press, Business Insider, The Next Web, Crain’s New York Business, Mashable, FierceDeveloper, Inc., App Developer Magazine, MediaPost, ZDNet China, CNET China, Qudong and many more.

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