Trivia Crack - Case Study

PR Campaign Highlights

  • Helped Trivia Crack’s U.S. userbase reach over 60 million users and global userbase exceed 250 million.
  • Successfully helped grow Trivia Crack in the U.S. and launched Trivia Crack in the UK and most of Western and Central Europe.
  • Coverage Highlights: VentureBeat, Mic, Forbes, The Guardian, Maxim, Daily Mail, Daily Mirror, The New York Times, Yahoo! Tech, The Boston Globe, The Verge, Inc., Business insider, Computerworld, International Business Times, NetworkWorld, Macworld, PCWorld, CIO, Ad Exchanger and Ars Technica.
“Cutler PR has been effective at supporting our growth in Europe and the U.S. From contributing valuable messaging and story ideas to securing great coverage in many top outlets in the U.S. and UK, Cutler PR has helped Trivia Crack through our explosive growth spurt.”

- Paul Del Pin, Marketing & Sales Director, Trivia Crack

Cutler PR helps mobile gaming app Trivia Crack become a top hit amongst iPhone & Android users in the U.S. & Europe

Trivia Crack is the award-winning, highly addicting trivia game app that has topped the iTunes and Google Play store charts in the U.S. and 22 other countries, beating out apps such as Candy Crush Soda Saga, Instagram and Facebook. With more than 250 million users worldwide, Trivia Crack is a quiz game that lets people test their knowledge and challenge friends as well as strangers to see who is the smartest.

Trivia Crack was developed by Argentinian development company, Etermax, in late 2013 and quickly became the number one mobile gaming app in many countries throughout Latin America. In mid 2014, Trivia Crack adapted its technology for English speaking audiences and launched in the U.S., where it placed in or near the top 10 of all U.S. download charts on iOS and Android for several months at the end of 2014 and beginning of 2015.

In late 2014, Trivia Crack approached Cutler PR to help them grow their U.S. user base and launch them in the UK and across Europe.

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CHALLENGES

Trivia Crack proved to be very successful in Latin America, but it was unclear whether or not other markets would garner the same success. To differentiate Trivia Crack from other leading mobile games.

APPROACH

Cutler PR works closely with Trivia Crack’s executive team and communications team to ideate and create compelling story angles, and ultimately to secure a broad range of media coverage. We help Trivia Crack develop strategy and messaging to support growth in the U.S. and Europe, and conduct a highly active media relations campaign where we pitched hundreds of reporters, set up interviews, and secured coverage in dozens of key outlets. Trivia Crack has since become a tremendous hit in the U.S., with over 60 million users, and across Europe.

RESULTS

We gained over 215 pieces of coverage in leading publications in the U.S and Europe for Trivia Crack. Trivia Crack’s media exposure significantly contributed to its successful rise in the U.S. and Europe, where it has been a leader across the app charts. Cutler PR continues to lead PR efforts for Trivia Crack across the U.S. and Europe, consistently garnering media exposure in key consumer, tech and business outlets.

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